There are a few things we think are really important and they guide everything we do.
Quality matters: We only sell high quality products that are well made, perform well and will last for years and years. If we wouldn't use it ourselves, we won't sell it.
Design matters: We like things that look nice, so we hand-pick products that not only function well but look beautiful too. We also search for new and innovative designs, which are often unique to the UK.
Sustainabilty matters: We love the environment and know it matters to you, so we aim to select sustainable products, developed by suppliers who also care about the environment.
Our partners matter: We always try to partner with like-minded suppliers who share our ethos and our attention to design, quality and sustainability. We intentionally support small businesses close to home alongside some of the more established brands further afield.
You matter: We don't believe in 'hard-sell'. We do believe in sharing our love, knowledge and opinion on all things fire, whether its about installation of a wood burner, the relative merits of our outdoor cooking kit or the scent of a candle we're happy to help.